Article Sidebar

PDF (Tiếng Việt)
Published: 2025-04-15
Abstract Views: 31
Views PDF (Tiếng Việt): 10
DOI: https://doi.org/10.52163/yhc.v66iCD4.2369
Issue
Vol. 66 No. CĐ4 NCKH
Section
Articles
How to Cite
Đạt, Đoàn N. T., Đán, T. H. N., Chi, T. T. Q., Hào, H. N., Hưng, N. P., Hương, V. T. M., & Kiên, T. B. (2025). 49. RESEARCH ON THE IMPACT OF SOCIAL NETWORKS ON CUSTOMER TRUST IN THE PHARMACY CHAIN SYSTEM IN CAN THO CITY IN 2024-2025. Vietnam Journal of Community Medicine, 66(CĐ4 NCKH). https://doi.org/10.52163/yhc.v66iCD4.2369

49. RESEARCH ON THE IMPACT OF SOCIAL NETWORKS ON CUSTOMER TRUST IN THE PHARMACY CHAIN SYSTEM IN CAN THO CITY IN 2024-2025

Doan Ngoc Tan Dat1, Thai Ha Ngoc Dan1, Tran Thi Quynh Chi1, Huỳnh Nhat Hao1, q1, Vo Thi My Huong1, Tran Ba Kien2
1 Can Tho University of Medicine and Pharmacy
2 Hai Duong Central College of Pharmacy

Main Article Content

Abstract

Objectives: Evaluate the impact scale and related factors of social networks on customer trust in pharmacy chains in Can Tho city in 2024-2025.


Objects and methods: Cross-sectional descriptive study on 425 survey samples from social network users using systematic sampling method.


Results: The results of the SEM model processing through the regression coefficient (estimate) show that information quality (0.263, p < 0.01) has the strongest positive impact on trust, followed by usefulness (0.172, p < 0.01) and interaction (0.162, p < 0.01). Perception of risk has no significant impact on trust (0.013, p = 0.815 > 0.05).


Conclusion: Strengthening social media strategy can enhance customer trust and loyalty towards pharmacy chain system.

Article Details

Keywords

Social networks, impact on customers, trust, pharmacy chain system

References

[1] Liang T.P, Ho Y.T, Li Y.W, Turban E, What drives social commerce: The role of social support and relationship quality, Int J Electron Commer, 2014, 16 (2): 69-90.
[2] Chai S, Kim M, What makes bloggers share knowledge? An investigation on the role of trust, Int J Inf Manage, 2010, 30 (5): 408-15.
[3] Sulin Ba, Pavlou Paul, Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior, MIS quarterly, Sep. 2002, https://www.researchgate.net/publication/220260005.
[4] Kaplan A.M, Haenlein M, Users of the world, unite! The challenges and opportunities of social media, Bus Horiz, 2010, 53 (1): 59-68.
[5] Chung N, Koo C, The use of social media in travel information search, Telemat Inform, 2015, 32 (2): 215-29.
[6] Hajli N, Sims J, Featherman M, Love P.E, A social commerce investigation of the role of trust in a social networking site on purchase intentions, J Bus Res, 2017, 71: 133-41.
[7] Molinillo S, Anaya-Sánchez R, Liebana-Cabanillas F, Buhalis D, Customer trust in social commerce: Exploring the moderating role of the product type, Electron Commer Res Appl, 2018, 28: 108-23.
[8] Kim S, Park H, Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance, Int J Inf Manage, 2013, 33 (2): 318-32.
[9] Ngô Ngọc Anh Thư, Các yếu tố ảnh hưởng đến quyết định mua thuốc trực tuyến của khách hàng tại thành phố Hồ Chí Minh, Tạp chí Khoa học và Công nghệ, 2023, 6 (4), tr. 71-78.