Objective: To describe the willingness to pay for reproductive health check-up services among students at Hanoi Medical University in 2026; and to analyze factors associated with this willingness to pay.
Subjects and methods: A cross-sectional descriptive study was conducted on 424 students at Hanoi Medical University.
Result: The willingness to pay for reproductive health check-up services was relatively high, with 79,9% of participants expressing willingness to pay. Male students had a higher willingness to pay (82%) than female students (77.9%). Similarly, the average payment amount among male students (3,074,855 VND) was also higher than that among female students (2,043,018 VND). In addition, among female students, willingness to pay was associated with age group, field of study, marital status, BMI, perceived importance of the service, and the intention to use the service; while among male students, willingness to pay was more strongly influenced by personal income, number of sexual partners, and sources of information about the service.
Conclusion: Further research on service costs, cost-effectiveness, and gender-specific analysis is needed to provide evidence for the development and provision of reproductive health services.